The web is becoming the front-line sales department for local and global business. One by-product of that is the mom and pop shop down the street is getting customers from all over the world. The Internet has redefined the way business is transacted. New business models are being developed constantly to take advantage of this new marketing paradigm and competing for market share is becoming more and more difficult.
When a company sets up a website and markets it properly, suddenly it is opening up a massive consumer base and the possibilities are endless. This is often an overwhelming thought for many owners.
It used to be that small business owners could just get ads in the Yellow Pages for their target cities and as many newspapers, magazines, and bulletin boards as they thought reasonable, and they would reach their target markets, but now over 70% of people go to Google and Yahoo first, before opening up the drawer to their phone books. With iPads, Playbooks, iPhones, and Androids, this trend is snowballing to the point where Yellow Pages and other paper advertising companies are having to completely redesign their products to stay competitive – how? They are making search engines, apps for phones, blog websites, and optimizing them so that people can find their information as quickly and intuitively as possible.
That’s not to say that your offline marketing isn’t important, but most business owner’s see the web trends and see their Business magazines turning into blogs and know that their own business is going to require an online presence to stay competitive.
You probably know all this though so what is our point?A verifiable online presence has become indispensable for every company in order to be competitive and to secure a dominant position in the industry. It’s not only important to reflect your business strategy through your website but, it is equally important to engage your target market – just like you might in the real world – with a smiling door greeter or receptionist, a solid sales team, accepting every form of payment, and following up every sale with great customer service.
Our approach to website design is simple.
For each website, we ask ourselves: how can we take your current marketing strategy, your brand, your sales team, and even the way you shake hands with potential customers, and put it online? Not every web design firm can do that. That’s why we’re here. We look at your wide marketing approach, add an angle, and put it on the web.
Contact us as soon as you can, and find out how your amazing business can become even more amazing.
If you would like more information about our products before contacting us, take a look at the pages using the links to the left. Wide Angle Web is located in Vancouver, BC and currently doing website design in Langley and Vancouver.